CSEs and APIs
APIs have been helping businesses interact with other businesses for years, and they are supercharging the way consumers interact via the web. In simple English, an API, or application programming...
View ArticleWhat Our Clients Are Talking About: The Top 10
How to lower cpcs with pay per click media sources. Last year we saw paid search trademark terms increase noticeably in the 4th quarter, and the shopping comparison engines have always increased cpcs...
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Resistance Is Futile: All Your Customers Belong To Google
Google Commerce Search is the latest addition to a formidable merchant-centric tool set. I spend more time every week thinking about Google than I play with my kids. I know, that is a sad declaration...
View ArticleComparison Shopping Engines and Product Listing Ads: How Aligning Your...
Comparison shopping is inherently different from search shopping; by the time customers have chosen a comparison shopping engine (CSE) they are already intent on purchasing a type of product, and now...
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