Comparison shopping is inherently different from search shopping; by the time customers have chosen a comparison shopping engine (CSE) they are already intent on purchasing a type of product, and now are in pursuit of extra resources to help them finalize their brand choice. Despite the discrepancies in buyer behavior from CSE to search engine shopping, the same management principles apply to both. The first step to improving CSE management and relevancy is to optimize product data; getting your house in order first, leads to future enhanced opportunities. Variant data, including color and size, as well as accurate pricing is […]
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